Both innovative Bulgarian start-ups and already established companies participate in the competition. Traditionally, the awards are presented personally by the President of Bulgaria. As an awarded company in the Competition, Nycoms also received the right to use the brand of the Foundation "Applied Research and Communications" for "Excellence in Innovation" - Excellence in Innovation.
The brand is distinguished by top achievements, high quality and originality of innovations, impact on the national and global market, on the environment and society, efficiency of the business model. The head of state Rumen Radev commented , that companies that rely on innovation are the future. Innovation is a key tool for sustainable development. Naicoms is recognized in his words and „continues boldly and steadfastly on the path she has taken, because this is the future. ".